The Business of Photography

The Business of Photography

Make your photography business soar
Start Learning

Photography Business Classes

Starting and Running a Photography Business

Natural Light Portrait Photography
  • 19 Classes
  • 4 Hours content
  • Level: Basic

Your step-by-step guide to success.

Being a talented and passionate photographer is crucial. But artistic brilliance doesn’t necessarily come hand-in-hand with business savvy. How do you balance the two? These classes will show you.

With 25+ years of industry experience to his name, Karl explains what it takes to become a successful pro photographer, sharing the highs and lows of his journey while giving you tips and advice for your own.

In this series, you’ll cover how much to charge for photography, what types of photography are the most lucrative, how to understand the commercial project workflow, and more. In short, Karl shows you to how to run and grow your business.

This course also features a wealth of useful documents for you to download. These include a Model Release Form, a Pricing Calculator, an Invoice Example, and more.

What you’ll learn:

  • The commercial workflow Understand the process, from first client contact to completion
  • Working to a brief Identify what your client wants and execute the the shoot accordingly
  • Pricing Find out what professional photographers charge for their work and what you should charge for yours
  • Sustainable growth Grow and maintain your business
  • Genres of commercial photography From weddings to architectural photography, explore your potential markets
  • Marketing Discover how and why to spread the word about your work

Marketing Your Photography Business

Spread the word, win new work

Marketing your business
Image

Photography Marketing Plan (Download)

Identify your target audience, devise a strategy to reach it, follow through and follow up – this plan will help you do all of the above and more.

Login or Sign Up to access this document

Image

Model Release Forms (Download)

Make sure you have the right paperwork and contracts ready when you work with models. These contracts are essential for commercial projects, ensuring that everyone understands their obligations and remuneration.

Login or Sign Up to access this document

Image

Copyright Terms and Conditions (Download)

Protect your copyright with clients to ensure your images earn you revenue over time.

Login or Sign Up to access this document

Image

Usage Fees and Licensing Information (Download)

All you need to know about usage fees and licensing when considering a commission.

Login or Sign Up to access this document

Pricing and Billing

Pricing and Fee Calculators | Forecasting | Expenses | Invoicing

Image

Cashflow Forecasts and Business Expenses (Download)

Monitor your profitability and track your monthly revenue targets. This customizable spreadsheet gives you a clear picture of how your business is doing, and shows how much you need to invoice each month to stay in the black.

Login or Sign Up to access this document

Image

Usage Fee Calculator (Link)

Work out the right pricing for publication of your stock images, or for usage fees on clients’ work.

Login or Sign Up to access this document

Image

Pricing Calculator (Download)

Unsure what to charge? Curious to know what Karl charges his commercial clients? In this bonus document, Karl reveals not only his pricing structure but also the common rates for photographers shooting weddings, portraits, events and more. Price your work correctly with this useful calculator.

Login or Sign Up to access this document

Image

Usage Fees and Licencing Information (Download)

All you need to know about usage fees and licensing when considering a commission.

Login or Sign Up to access this document

Image

Estimate Calculator (Download)

Price each project correctly to provide your clients with an accurate quotation every time.

Login or Sign Up to access this document

Image

Invoice Example (Download)

Invoice your clients quickly and easily by following the layout and content of Karl’s example.

Login or Sign Up to access this document

Planning and Workflow

Project Workflow Form | Job Sheets

Commercial Photography Workflow
Image

Project Workflow Form (Download)

Deliver the best possible service to your client by tracking their requirements at each stage of the project, allowing you to focus on understanding the bigger picture.

Login or Sign Up to access this document

Image

Job Sheets (Download)

Make billing a breeze by keeping track of each project and client. Detail your hours, extras and anything else here, ready for invoicing.

Login or Sign Up to access this document

Advice & insight from top photography professionals.

Advice and Insight from Top Photography Professionals.

Live photography shows
  • 26 Classes
  • 29+ Hours content
  • Level: All Levels

How do top professional photographers build successful careers?

Explore our archive of special guest interviews. As well as revealing the secrets behind their best work, these world-renowned photographers share their stories and offer advice for aspiring professionals.

What you’ll learn:

  • How to photograph portraits with natural light
  • Camera settings for natural light photography
  • Useful equipment to have for shooting with natural light
  • Photographing children indoors and on location
  • Posing and photograph family groups
  • Creative ideas & posing for photographing couples
  • How to use reflectors & diffusers to control natural light

How our classes work

Once you’ve watched our ‘Lighting Theory’ course, you’ll have an understanding of the lighting fundamentals applied throughout all of our classes. We’ve specifically designed our videos to act as stand-alone step-by-step classes so that you can dive right in to what most appeals to you.

If you’re not sure where you start, take a look at our learning pathways or get in touch for a personalised learning plan.

Join Now to Start Learning

"My Photography has now picked up. I have my own studio now and just keep on learning from you.”

Alastair Currill, Professional Photographer

"Great to have all this valuable information in a single place. Well organised and easy to access. I’ve been looking for something like this for centuries.”

Nicolae Marian

"You can’t imagine how the last 365 days has changed my photography in a positive way! I tried several other online programmes but yours is the best in explanation and techniques!"

Oliver Ayerle

Karl Taylor Tutor
Meet your tutor

Karl Taylor

Karl Taylor has been a professional photographer for more than 25 years. Commissioned by leading global brands for his precise attention to detail and exquisite control of light, Karl is also known as an instructor who explains complex subjects clearly and effectively. Karl’s unique expertise and commitment to education has led him to work for Hasselblad Camera Company, Broncolor Lighting and Adobe, as well as to appearances on the BBC and elsewhere.

Personalised support

To help you make the most of our courses, we’ve made it easier to get in touch. Whether you have general photography questions or queries relating to specific classes, our knowledgeable team is here to help. In addition to our online support, we also offer personalised learning plans to help you achieve your photography aspirations.