How to retouch pack shots on a white background

If done correctly in camera Packshots require very little Photoshop and if you know how to do it properly then it can be done quickly and with not too much effort to create those clean, crisp shots that you’d expect.


  1. Good refresher course if you have used Photoshop in a while. I will have to look at other retouching product courses also. Great tips.

  2. Hi, Karl. Thanks a lot for this video.
    I usually have to work with bigger products like machines wich are stick to the floor on their own wheels. I have some trouble on separating the background and the floor from the product. Do you have any useful recommendations in those cases? I really need to get a full white background and a clean product in the same shot.

    1. Hi Leandro, sorry just to clarify are these machines white and do you have trouble separating the machines from the white background? Or do you have problem getting the floor white and the background white? Can you post an example or direct me to one online?

  3. Hey, Karl. I just subscribed to your education. Really interested in perfecting my packshot. Thank you very much for the videos! I’m just wondering, how did you get the black outline/shadow on the far right product? You did not seem to be using any black board for the far right product on other video (where you explain how to get it on camera)?

    Lately, I saw you added black flag when on the broncolor video where you were shooting Dove product using broncolor Continuous LED Light with Urs Recher (so it creates the black outline and separates the product from the background).

    Thank you in advance.

    Cheers from Indonesia.

    1. Apa Kabar? Yes I normally use a piece of black card to the side, you’ll see me use that technique in other videos here on KTE. I’m not sure if I used one or not in the video you are referring too. If not it may have picked up a reflection of a dark edge from the polyboard flags at the back.

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