When it comes to product photography the main goal is to ensure the product looks its very best, but when working with multiple products this can mean shooting different items separately, which is what Karl had to do for this Clinique advertising image.
In this class Karl demonstrates how to shoot the smallest of the Clinique bottles on its own. You’ll see how he lights the different texture of the product and how he treats the surface to create a slightly glossy appearance.
- Demonstrate how to light matte surface products
- How to add shine to matte surface products
- How to control the specularity of a light
- How to photograph products for a composite shot
This final Clinique bottle required a completely different lighting setup in order to have the same style of those in other Clinique adverts. When I was shooting the bottles in the previous classes, this small bottle looked very flat compared to the other bottles and I knew I would have to change the lighting to match the other products.
I used two small softboxes to create a strip of light down each side of the product. This helped add shape and form to the product and also revealed the smooth texture of the bottle. Although I could have achieved a similar result in Photoshop, taking the time to light the product correctly meant I would have a much better and more realistic result.
I also wanted to add some shine to the surface of the product as this would allow me to get a more specular light and enhance the shape of the bottle.
Having captured the small bottle separately, the next stage would be to choose the best splash shot and combine that with the black logos and bottle shot. You can watch the full post production process here.
The final image:
To learn more about product photography, read my top tips for product photography here. You’ll also find a selection of product photography classes on our website. I’ve put together a selection of classes below which I think you may find useful.
If you have any questions about this shoot please post in the comments section below.