Clinique Style Advertising Shoot: Lighting & Splash Shots (Part 2)

In this second part of the Clinique style advertising shoot, Karl makes some further adjustments to his lighting and works on capturing the splash shot.

You’ll be able to watch as Karl demonstrates how to increase contrast in the bottles and creates the black logos. He also shares his tips and techniques for capturing splash shots.


  • How to create a Clinique style advertising style image
  • Backlighting through the bottles with high contrast on the edges
  • Black reflection in the Clinique logos
  • Getting the right splash shot with high contrast edges


  • Reflectors and flags to add highlights and contrast
  • Use card to reflect light back into the logos
  • Use fast flash duration and mirror lock-up to get best splash shot

With the initial lighting setup done, the next phase was making small adjustments and adding contrast in the bottles.

In addition to adjusting the lighting ratios, I refined the black flags (which I introduced in the previous class) and also added black tape on the back of the bottles to increase the contrast on the edges of the bottles.

Clinique product shoot techniques

Increasing contrast in the bottles.

The next challenge was adding black into the Clinique logos. This was a crucial part of the shoot as Clinique advertising images always show the logos as black, even though they’re silver. I knew reflecting black into the logos would darken the whole shot and require some composite work in Photoshop (You can watch the full post production for this shot here).

With the logo shot complete, the final stage of this shoot was the splash shot. Splash shot photography requires a lot of patience and a little bit of luck. To increase my chances of getting a good shot, I made sure to use a fast flash duration and use the mirror lock-up mode but it still took over 200 attempts before I got the shot I wanted.

Splash photography

It took over 200 attempts to get the right splash shot.

After getting the right shot, I could move on to photographing the smallest bottle of the composition, which I knew would require some special treatment for the matte surface and different lighting.

To watch part one of this shoot, click here.

The final image:

Clinique advertising image

The final Clinique style adverting image

To learn more about product photography, read my top tips for product photography here. You’ll also find a selection of product photography classes on our website. I’ve put together a selection of classes below which I think you may find useful.

If you have any questions about this shoot please post in the comments section below.


  1. Hi Karl,

    I have some clear Clinique bottles, so I get the ingrediant and all the other small text coming through the back of the bottle. Unless I take some kind of chemical to it to try and remove it without damaging the bottle, is there any other kind of trick to remove it? Or am I just going to have to go to town on it with photoshop?

    Thanks, Joe

    1. Hi Joe, yes i’m afraid it is as simple as that. If it’s there it’s got to be removed, my preference would be to get it off the bottle with meths/scalpol/white spirit or whatever you find that works. If it can’t come off then yes there could be some tricky work in PS. Other options to consider are opening a bottle and inserting another level of diffusion material inside the bottle to disguise it.

  2. Hi Karl. Another great lesson. I am really enjoying this product photography section. I just have a question about image rights. As you ask Ashleigh to take a number of shots for you, does she hold any rights to the final image if any of her images are used, or is this just for the education platform to get the shots done. I’m not sure if this is a grey area or common place. Or are her shots labeled in some way so you know that you are only using your own images?

    1. Hi Adam, even if Ashleigh was a photographer at our company (as I used to employ) they hold no rights over the images because they work for the company and the images would be shot for a client of the company. This would be in the employees contract as an employed photographer. With regards a contribution such as pushing a button, the entirety of the work and creative process is in the lighting and the setup not the pushing the button.

      1. That is really interesting. Thank you. I was always under the impression that the image belonged to the person who took the image, which is why I asked. Given all the creative work you had put into the shot, it seemed unusual for my long held belief to have been true. Glad you were able to clarify.


  3. Hi Karl!
    thank you so much for these fantastic Masterclasses.
    I wanted to recreate at least 2 of the apple boxes that you use as a table to take these product photos. You could tell me which measurements you made yours, because I saw that you use them in various ways and they are fantastic. all heights ok!
    Thank you so much!

      1. Thank you KARL!
        I had made mine 90x45x45.
        I think I will lower it by 10cm 80x45x45.
        maybe it’s too high …

  4. Thanks Karl for one more in-depth shoot session.
    I have a doubt, while adjusting bottle positions Ashleigh touches bottle quite frequently with bare hands ( without gloves etc ). I have experienced plastic products, especially chrome parts are highly prone to finger prints, which is very difficult to remove in post.

    How do you manage this issue?
    – Sanket

    1. Hi Thank you, we use gloves as often as possible but it becomes frustrating on a long shoot so lots of regular interval hands washing with soap.

      1. Noted, thanks !

  5. Hello Karl .

    Thank you for a creative and educational entertainment.
    What I wonder is what diffusion you use ?

  6. Hello Karl,

    What a complex shooting. Thanks for your time!
    One question, what about if I can’t control the speed of my flashes?. Any solution?
    Would it be possible to add water without HS flash?
    thank s a lot

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