E-Commerce Photography Tutorial

In this video, Karl explains five key things you should consider for e-commerce photography, whether you are a professional photographer working for a client or an online retailer looking to photograph your products in your own small e-commerce studio.

Shooting product and still life images is important for many businesses – there are many small online stores, Amazon resellers, Etsy shops or eBay stores all needing to display their products in the most favourable light. The techniques for achieving reproducible results are fairly straightforward and allow you to photograph batches of many similar sized products under the same conditions over and over again.

Concepts covered in this tutorial include:

  • Preparation and planning for e-commerce shoots
  • What equipment you need for e-commerce photography
  • Lighting setups for e-commerce photography
  • How to photograph e-commerce products
  • Post-production and retouching e-commerce photography

Other related classes you may enjoy include:

To learn more about e-commerce photography, please read the full article on e-commerce photography. For more examples of how to photograph products and e-commerce, take a look at our full product photography course.


  1. Hey KArl, I have been following you since a very long time, I really appreciate for the contribution in growing people skills, Can you please help working with Product shoot Table like manfrotto. How can we get the best out of it for faster ecommerce results? is it really helpful or not?

  2. Is there a video from the series e-commerce photography, where you actually shoot photos? I’d like to see how you position lights for a pure white background, camera angles, camera settings and so on..I have seen this same video on YouTube, I was hoping to find some more information on the paid website.

    Please let me know.


    1. Hi Niccolo, please head to our product photography section in the top menu and then view the thumbnails and you will find several classes related to packshots or white background photography. You might also like to checkout some of our previous live shows.

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