Business Advice For Photographers: Surviving Trying Times

*This class was recorded live & now available for replay.*

COVID-19 has left many businesses in difficult situations, especially photographers. To help our members get through these trying times, Karl answers members’ business questions as he shares his 25-years of knowledge and experience.

Throughout the show Karl discusses areas such as marketing, understanding supply and demand, pricing your work and building a portfolio. Using some of his own experiences as examples, Karl shares some of his advice to help you keep your business going so you can come out stronger on the other side.

Topics covered in this show include:

  • Business advice for photographers
  • How to market your work
  • Understanding supply and demand
  • Pricing your work
  • Building a photography portfolio
  • Networking and building relationships

For more tips and advice, make sure to watch our second ‘Business Advice For Photographers’ live show and take a look at our ‘8 Tips to help make a success of your photography business‘ blog. We also have an entire course on ‘The Business of Photography‘ that includes eight detailed classes covering everything from marketing your work to pricing.

If you have any questions about this show, please post in the comment section below.


  1. Hi Karl, absolutely loving all of your content so much! I’m about 10 hours into the site, and I can’t get enough! Thank you so much for an incredible, (not to mention incredibly and generously affordable) course. I have an equipment question. I know you don’t tend to give brand equipment advice, and I know you are a broncolor user yourself and that you used Elinchrom for 15 or so years before. I am upgrading from Bowens (the old bowens) after using them for 10 years. The next brand I choose will no doubt be with me for many many years. I can’t quite afford Profoto or Broncolor yet, I’m thinking of Elinchrom as my next brand. Would you say they are a good brand in 2020? I am a professional and work almost all of the time inside my studio, hardly any location work really. Thanks so much in advance. Lucy

    1. Hi Lucy, very happy to hear you are enjoying the content! Yes Elinchrom is a good brand with a good range of modifiers, especially if you’re not going to bash them around on location. I think they also have some faster flash duration options too now but if not and you don’t have the budget for a couple of broncolor Siros then you could always supplement the Elinchrom with one or two faster Godox ones with an Elinchrom fitting. All the best Karl.

  2. That was a great liveshow! Loads of information to process from it. I must say, whilst books, blogs, YouTube and LinkedIn videos have been great for me, nothing can compare to the amount I have learnt from this platform. I have made significant improvements to my photography ever since subscribing to Karl Taylor Education.

    One suggestion for your website, would it be possible if you could implement a history library or at least feature the last video a user previously watched. Some of your videos are quite long (which is a great thing) but it’s not very often I watch them in one sitting. It’d be a nice handy feature.

    1. Hi Jayden, thank you for your comments. I’m not sure what the developer guys can do but I will pass your comments on.

  3. Hi Karl. I really like the idea of members gallery and the calendar. If you are still taking business questions…I have one. E-commerce photography….to find those kinds of jobs, are those through an agency? Thank you for your time.

    1. Hi, E-commerce jobs would most likely come directly to the photographer through a search, they are not high budget enough for most agencies.

  4. Great live show Karl!! I think it’s a good idea on the photo gallery as well. I had a client whom I did video and photo work for and they paid the upfront fees and the fees before I started the work. But after the work was done the bride was satisfied with the work but her husband and friends made her think otherwise. Her name is the one in the contract but they are refusing to pay the final balance. What approach should I take? To be up front I don’t have finances to hire a lawyer at the time. It has been over 4 months or more. Just looking for some advice if you have the time, if not I understand. Cheers!!

    1. Hi J, if you have a contract then you can hold them to it and let them know in writing that you intend to hold them too it. Whilst you might not have the finances to hire a lawyer they don’t know that and they also know you have a water tight contract. I’d also stipulate that given there is a contract they will most likely loose (unless there is other reasons) and that they could also be liable to pay your legal fees too. That might shake them up a bit.

  5. hi Karl

    great presentation. great idea for the members gallery and calendar, I unfortunately missed it live so unable to put my questions to you at the time.
    Im about to retire from the fire service in the next few months and looking at starting my own studio, mainly for my own commercial/product photography work but also as a studio to hire for other photographers. Im looking at a space around 1000sqft, firstly would this be a good size to look at and secondly how much would you say I should consider investing into studio lighting/equipment (obviously not looking at the level of equipment in your studio, although that would be nice) and do you have any recommendations on a lighting system/manufacturer

    1. Hi Lee, glad you enjoyed the show. As with many of the points I made in this show and in the video on this page – please think carefully based on your research on supply and demand. You may be able create an effective business and a good rental studio but I’d research the market demand and other suppliers carefully first. 1000sq ft is a good space in meters I’m guessing that’s about 10m x 10m my last studio was about 11m x 8m in the studio area which was plenty for most shoots especially product work and previous to that I’ve worked in much smaller spaces. Keep in mind that you will need a run of cupboards to keep all the nicks and nacks tidy and out of the way. If you can build a simple one or two sided cove it will make it more rentable – and you’ll need a set of roller paper backgrounds too – – Most studio rentals come with the option of renting lighting too and you may want to consider that as you might not get many rental inquiries if there is no option for lighting? In regards to your own lighting 4 lights is a minimum for a working studio in my opinion, it gives you flexibility for most product, beauty, portrait work. There are of course many brands to choose from but I’m afraid I’m not in a position to advise on which. As you know I’m an ambassador for broncolor and their gear is top notch but it is of course more expensive than some others. You also have Profoto at the higher end and then companies like Elinchrom in the middle and Godox at the cheaper end. Best of luck with it but make sure you do your research.

  6. Great presentation … thanks Karl. Lots of great information and perspective that was very helpful!

  7. Despite the global situation I have been requested some jobs mostly of my line of work but still fun and results were as aspected. Question during this down” time shall we focus more on the businesses or our skills?

    1. Not an easy one to answer but I guess you’d have to decide which will be most effective for the long term strategy of your business? It may be both!

Leave a Comment