Photographing White Products on a White Background


Getting white-on-white right can be tricky. In this live photography workshop, now available to watch as a replay, Karl identifies the main challenges and demonstrates simple techniques for overcoming them.

He begins by explaining ‘pure white’ and how it is identified in the RGB decimal code. This magic number becomes crucial later as he works to separate white subject from white background. He also discusses matt and gloss surfaces and the different ways they reflect light.

As he lights a white jacket on a mannequin, Karl shows how to use flags to prevent background light spilling onto the subject. Lighting the jacket itself, he shows the dangers of over-exposure, and how to use flagging and feathering to get the right lighting ratio to make the subject stand out from the background.

Moving on to a white teacup and saucer, the challenges of shooting a glossy product become clear. Karl explains how image-forming reflections work and why they cause the edges of glossy products to become indistinguishable from. Then he demonstrates an ingeniously simple DIY fix.

Packed full of valuable learning, the class will ensure you get white-on-white right every time.

In this class:

  • How to photograph white products on white backgrounds
  • Identifying pure white
  • Lighting matt and gloss surfaces
  • Flagging and feathering to control lighting ratio
  • Understanding image-forming reflections
  • Understanding angles of incidence and reflection
  • Benefits of shooting tethered

Other classes Karl refers to in this show include Angles of Incidence and Reflection and Shadowless Lighting for Photographing Products on White.


  1. Hi, Karl and Merry Christmas.
    Great course and may I say, even it will sound scary, that you’re one of the most important people in my life? :)))
    Thank you, sir.

  2. Hi Karl! This was so helpful, thank you very much! I just did a white on white shoot for a client and it was a huge struggle, wish I saw your video before. One question I do have, do you know how to find the RGB values in Lightroom? The only thing I know of is the eyedropper tool and that changes the white balance when I click on it. I tried to google this but don’t seem to find the answer.

    1. Hi Oksana, in LR i’m afraid it only shows you as a percentage of white or black or colour etc. It would be better to use Capture One which has the option for RGB readouts.

  3. FYI Recent Content missing;
    The Dec 2 live show white on white (white tea cup banner image) is missing.

    When I follow the links to live shows, I click on the teacup image banner and it brings me to the white in white complete with description and comments on the show and related content but the actual video seems to be missing.

    I’m sure you’re aware but I see no other comments noting the problem.

  4. Hello,

    Thank you for all information you gave in this live.

    Now I can understand and control the RGB value at 255.

  5. Thanks Karl for an excellent explanation on shooting white products on a white background !! I was unaware that the RGB value of 255 is the highest level the computer recognizes (even though the actual values can be higher then 255). What do you call the markers you used in the photo to show the RGB values in your capture software? I’m using Capture One what would it be called inside this program to measure these values? I’m having problems trying to find it. Thanks!

  6. While I’m nowhere near this level, I have appreciated hugely understanding your thought processes for managing the light. Thank you.

  7. Hi Karl, lovely presentation and excellent explanation on various factors which can influence the final result. This should be a must see for everyone interested in doing better pictures with their camera. Thanks for this lecture.

  8. This is probably the best explanation I have seen to truly “understand” several white-on-white challenges – especially the part about running too hot on the background exceeding the (255,255,255) 8-bit per channel digital limitation. I was well aware of that, but I never heard it really explained in that way. Definitely learned some useful tips in this video!

  9. Hi Karl, I missed the live.. Just watched it this evening, it’s very interesting and thank you for all the information you gave in it.
    No matter how much I thank you, it’ll never be enough..
    Have a lovely weekend

  10. HI. when shooting mugs, cups, glasses and the like, should one be mindful that the rim is level and I don’t mean to the horizon, I mean level as in you cannot see the back rim or inside the cup? hope I am making sense.

    1. Hi Jacqueline, There isn’t a rule for this, we can only be mindful of what looks best for each product we are shooting based on the clients requirements and the products aesthetics. Don’t take what I did here as a reference as this was a lighting theory demonstration and wasn’t about the best view on the product.

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