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  1. 👏🏻 Another great video, thanks for this Karl and team.
    It might be worth mentioning; when it comes to working out your desired salary / wages to also consider the realistic local labor market—and what it realistically bears.

    For instance, when I lived and worked in London, I was able to charge 33% more than what I can locally charge Norwich (100 miles away) clients. This is partly down to the prestige of location (London) cost of living and other factors. But does this mean you’ll only work for local clients? Maybe, but maybe not. Your marketing will help with that.

    Also, remember chargeable, billable hours are actually client-signed-off-happy-to-pay-for-it-hours. When you’re not actually working, you’re having to work AT getting work. Making sales, calling people, chatting them up, scrolling through Instagram, sending emails etc. Which, is unpaid and comes at an opportunity cost.

    Everytime I sign in to this platform, I think Karl is smashing it, because he’s got such a great team behind him. The shear effort it takes to think, plan and create this content to promote himself—and keep the standard extremely high is amazing—however, adds to his prestige and gravitas. And doubt, contributes to his daily rate value.

    In summary; Photography always costs less than what you think until you do the numbers.

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