Working to a Brief 12: Beer Bottle

For our twelfth Working to a Brief assignment, Karl would like you to create a beer bottle shot that's good enough to drink.

The deadline for this brief is Sunday 12th March 2023.

You’ll find all the details you need to complete the brief below, as well as in the accompanying live show. We highly recommend watching this show (live or as a replay) as it may feature additional useful information and advice! No further guidelines will be provided.

Working to a Brief 12 LAUNCH
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For advertising purposes, produce an enticing image of a beer bottle with an accompanying glass of beer on a wooden surface against a dark background, with appropriate props.


The image will promote a beer that the brewer wishes to present as natural, wholesome, refreshing and delicious.

Art directors' visual of beer ad

© Karl Taylor Education

Art Director's visual


Beer bottle; glass of beer; wooden surface; props appropriate to product.

Image layout

The sketch above illustrates the desired composition and layout for the image. The various elements should be arranged roughly as shown in the illustration. 

Note the landscape orientation of the image and the negative space left for a logo and/or text to be added to the advertisement.


The mood of the image should be warm, traditional and enticing, with a hint of indulgence.

The mood images below provide examples from which you can take inspiration.


Mood 1

Whisky photography

Mood 2


A key element of the image is the warm, golden light radiating through the beer in both the bottle and the glass.

A soft, warm light should illuminate the surface and props, and partially illuminate the dark background.

The label on the bottle should be lit in such a way that the brand name is easy to read.

A broad light should illuminate one side of the bottle and glass, creating a vertical strip of light on each, similar to the effect shown in the sketch above.

Flat-lay food photography example mood image

Mood 3

Flat-lay food photography example mood image

Mood 4


Both bottle and glass should be full of beer. The beer in the glass should have a frothy white head on it.

Bottle and glass should have beads of condensation on them to make the drinks look cold and refreshing.

The props positioned on the wooden surface should be appropriate to the name of the beer being advertised, or simply appropriate to the theme of brewing.

Annotated brief sketch

© Karl Taylor Education

Brief summary

  • Bottle of beer with glass of beer beside it
  • Frothy head on beer in glass
  • Condensation on bottle and glass
  • Warm glow radiating through beer
  • Vertical strip of light reflecting on one side 0f bottle and glass
  • Legible label
  • Wooden surface and dark background, warmly lit
  • Props appropriate to brand or beer in general
  • Landscape orientation with negative space to right

    This brief is for example purposes only. This is not a professional commercial brief and all requirements are purely for educational purposes.

    Please note all images will remain copyright to the original photographer, but Karl Taylor Education reserves the right to publish them within its website and on social media.

    Submit Your Image

    The deadline for entry is Sunday 12th March 2023. Karl will review all submissions in a follow-up live show on 22nd March.

    To view the entry form login or non-members sign-up here to join Karl Taylor Education.

    © Karl Taylor Education. All rights reserved. No content on this page may be used or shared by third parties.

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    1. DavidMorgan

      Hi there. For info – if I click on the image for the ‘White Wine Photography’ video, it takes me to the blue muffin working-to-a-brief launch video. Strange but true. However, if I click on the ‘watch now’ button, it takes me correctly to the wine shoot video.



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