Tips and advice for running a photography business

Understandably many people are worried about their businesses at this time. It’s a difficult period for many businesses and of course, there is a lot of uncertainty.

Questions and concerns revolve around do I have enough financial security to get through this. Will my clients be financially sound on the other side. How am I going to cover my rent and business expenses during this difficult time? Will the economy bounce back?

And these are all valid concerns not just for photographers but for all businesses. Later in this video, I’m going to tell how our own business nearly went bust and what we did to recover.

What can we do to improve the appeal of our business and maximize sales and what can we do now during this lockdown period to give ourselves the best chance coming out on the other side?

As difficult as it might be, try to keep a level head and good business sense. Business is not complicated it really comes down to a few key points that if understood make working through things a lot simpler. So let’s look at business first and near the end of this video we’ll look at some of the things you can do to help yourself during the lockdown.

In this video, I outline what’s worked for me and how I’ve negotiated challenging business times in the past and what’s important to you give yourself the best chances of bouncing back and hitting the ground running when we emerge from lockdown.

1. Supply and Demand.
2: Know what your audience wants and target them with the right message
3: Up-Skill and constantly improve.
4: Stay connected and build relationships
5. Identify your best customers
6: Preparation, awareness, and strength
7: Entrepreneurialism, Passion and Motivation
8: Expert Advice, Knowledge and Mentor Guidance

Hopefully, this video will provide you with insight, some food for thought, and maybe even a necessary reality check.

If you are truly passionate and willing to put in the work you can create a patch for yourself even in a crowded market and running a business can be extremely satisfying and a rewarding career path.

I wouldn’t have it any other way.


  1. Thank you for this important video, Mr. Taylor! I took the time to watch this because I want to build a headshot photography business. Your steps really gave me a gut check and a wake up call on what I need to do to have a successful and profitable business. Like you mentioned, friends and loved ones like my work but how would it hold up in this market? I get so much great value from KTE — technical and business! Let me get to work!

  2. I love the brutal honesty in this vid; no BS, no trying to sell me a dream, just the unfiltered truth! It’s made me want to a take a real long cold hard objective look at myself. Thanks Karl!

  3. Hi, Karl
    I am Kaustubh from India, I have a question –
    In this video @ 14:00 to 14:16 you talked about the concepts or technical knowledge as a photographer should know, I want to gain all this knowledge, Guide me From where to start your course to learn all the terms you spoke in this video.

    I started learning from your suggestion response in “16. Simulating Sunlight.”

    If possible to do visit my site – and give your throughs on improvements.. I tried the Kiwi shot after seeing your video. – its in food session.

  4. Sorry for asking, at the minute of 14:10 how to spell the falloff ark is it? havent heard of it. Need to study the basic. Thank you

    1. Hi, it was ‘fall off are’ so I was talking about lighting ‘fall off’ which is covered in many of our tutorials. Start in the portrait section chapter one.

  5. Thanks Karl.
    This is, like all the videos in KTE, extremely detailed and clear.
    Thanks a lot for your works and passion.

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