Interview With Commercial Photographer Alex Wallace

*This class was recorded live & now available for replay.*

In this live photography talk show Karl is joined by top commercial and industrial photographer Alex Wallace. The pair discuss Alex’s career as well as review a selection of members work and take a light-hearted look at the latest industry news.

Alex shares his experience moving to New Zealand and setting up his photography business from scratch. In just eight years he’s built a successful business, shooting a variety of campaigns and projects for a number of globally recognised clients, from the All Blacks rugby team to Audi and major industrial firms.

Alex, who predominantly uses speedlites for much of his work on location, reveals how he brings out the best in what many would perceive as ordinary scenes, the thought process behind his more creative portrait images, his experimentation with LEDs and his love for landscape images. Karl also chats to Alex about his techniques for location lighting and how he won the Geographic Landscape Photographer of the Year Award.

Topics covered in this live photography talk show:

  • Starting and maintaining a successful photography business
  • Marketing yourself and your business
  • The art of industrial photography
  • Using speedlites on location
  • Photographing with LEDs
  • Working with clients & understanding the brief

If you have any questions, please post them in the comments box below.



  1. I enjoyed hearing Alex’s story on how he started his business. If you want it bad enough, you’ll get out of your comfort zone and do it. Contacting agencies. Start with one and then another. Thank you Karl!

    1. Hi This was by Laurent Ballesta but I can’t remember the name of the documentary you can probably find it on his Youtube channel.

  2. Maybe you could do a show using some of the more economical lighting options that are available. It would be good to see if they are any good for beginners or is it worth saving up and buying some better quality gear.

    1. Hi Peter, in Light Source on the ‘portrait’ section I stuck to using Siros mono heads which are my favourite mono heads, but many of the lighting setups could have been accomplished with alternative heads or even speedlites in some cases, it’s the modifiers that were needed for some of the shots but you can often fit these modifiers onto different brand lights.

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