Simple E-Commerce Fashion Shoot

In this class, which first appeared as part of the Broncolor ‘How To’ series on YouTube, Karl works with Urs Recher to demonstrate a simple three-light setup ideal for e-commerce fashion shots.

Top e-commerce photographers have to capture a high number of images quickly and easily. That means they need a simple setup that can be used for multiple shoots involving a range of products.

You’ll learn how you to use this simple but ingenious setup (coupled with a fast-flash and continuous shooting) to produce hundreds of great images quickly and effectively.

Urs talks you through this easy-to-use setup, which allows you to shoot full-length shots on a pure white background, with no retouching required. He also explains his choice of modifiers, their position, additional accessories and how to control the light in a small studio. 

The results are ‘fresh, bright, and punchy’ – and consistently high quality: perfect for use in a catalogue or online.

In this class:

  • Lighting setups for e-commerce photography
  • Fashion catalogue/packshot photography
  • How to achieve a pure white background
  • Fast-flash photography
  • Benefits of continuous shooting

If you enjoy this class, you may like to check out Conversations With Urs Recher: Photographing People vs Products and Packshots: White Background Product Photography.

Questions or comments? Please post them below.


  1. kenshi2008

    Good refresher course working with models give direction, and how to set up something similar on your own or rent a studio. Kudos to you and your team for creating great videos.

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